Services
- Editorial workflow
- Inspire newsroom staff
Top skills
- Teaching
- Digital tools for newsrooms
- Editorial research
- Digital verification
Languages
- English
Experience
Teaching Fellow - Google News Initiative provided by Cognizant
- Google · Full-time
- Aug 2022 - Present
- Northern Europe
- Skills: Digital Journalism Tools · Fact Checking and Verification · Teaching and Leading Workshops · Editorial Research · Data Visualisation · Strong Communications Skills · Journalism · Newsroom Workflow
Freelance Journalist
- Sahl Media
- Mar 2004 - Present
- Sweden
Journalist and content strategy consultant with extensive experience working for many of Sweden’s top media organizations as a reporter, researcher, and editor. Specialized in covering Health, Science, Ecology, and Wellness. Passionate about leveraging digital technology to enhance and streamline the freelance workflow.
- Skills: Investigative Research · Strong Writing Skills · Multimedia Proficiency · Networking and Social Skills · Self-Motivation and Accountability
Co-Host and Podcast Producer
- Kommunikatörerna · Part Time
- February 2021 – February 2023
- Sweden
Co-hosted and produced a Swedish-language podcast aimed at inspiring communication professionals navigating a rapidly evolving media landscape.
- Skills: Content Creation and Storytelling · Audio Production and Editing · Interviewing and Communication · Audience Engagement and Marketing · Project Management
Editorial Consultant
- Content Innovation · Part-time
- August 2020 – February 2022
- Sweden
Served as editor, and oversaw social media strategies for both print and digital channels. Collaborated with the agency’s key clients, including Swedish Forest Industries, Gröna Arbetsgivare, and Grafiska Företagen, to deliver tailored content solutions. Aligned communication strategies with client goals, ensuring cohesive messaging across platforms.
- Skills: Content Strategy and Development · Social Media Management · Editorial Project Management · Digital and Print Communication · Client Relationship Management
Content Strategist and Editor
- OTW · Full-time
- Aug 2018 – August 2020
- Sweden
Consulted as a content strategist and editor, specializing in digital communication. Supported clients like Umeå University and the Swedish Red Cross with reports and workflow efficiency. Responsibilities included material collection, editing, and strategic guidance on structure. Assisted clients in modernizing communication workflows, delivering tailored strategies and ensuring high-quality results across digital and print platforms.
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Skills: Digital Content Strategy · Editing and Proofreading · Strategic Communication Planning · Project Coordination and Management · Client Collaboration and Advisory · Editorial workflow
Web Manager - Ridsport
- Tidningen Ridsport · Full-time
- November 2016 – December 2017
- Sweden
Worked for Ridsport, Sweden’s largest equestrian magazine. Led the transition of the website’s platform from EPI Server to WordPress, overseeing the development of enhanced editorial functionality and improved design. Led the integration of digital platforms into the existing editorial workflow, streamlining processes aiming to boost efficiency. Collaborated closely with cross-functional teams to ensure the successful execution of the platform migration while maintaining high-quality content delivery.
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Skills: Journalism · Project Management · Digital Platform Transition (EPI Server to WordPress) · Content Strategy and Development · Editorial Workflow Optimization · Data Journalism and Communication Skills
Reporter and Web Editor
- Aftonbladet · Part-time
- May 2008 – May 2009 (freelance until 2016)
- Sweden
One year on a temporary in-house contract, after that as a freelance reporter, contributing articles to various newspaper supplements and sections. Conducted interviews, researched stories, and produced high-quality, engaging content tailored to Aftonbladet’s diverse readership.
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Skills: Journalism · Adaptable Writing Style · Deadline Management · Digital Publishing and SEO · Collaboration and Communication · Self-Motivation and Initiative
Education
Mid Sweden University
- Bachelor of Arts in Geography
- 1997 - 2001
Academic program focused on conducting and developing new forms of sustainable nature- and culture-based tourism. The program was part of the Department of Engineering and Resource Management within the main field of Technology and Natural Sciences.
- Key subjects: Conservation Biology and Ecology · Geography · Tourism studies · Business Administration · Statistics and Probability Theory
Poppius school of journalism
- Practical Journalism
- Jan - June 2005
An introductory program providing foundational knowledge and skills in journalism and communication. Poppius is Scandinavia’s oldest journalism school, renowned for its focus on core journalistic competencies.
- Main focus: Practical Journalism · News Writing and Reporting · Research · Fact Checking · Media Ethics · Newsroom Practices
Criscom/Swedish Armed Forces
- Public Affairs Officer Training
- June - July 2010
An intensive two-week course focused on preparing participants for the role of Public Affairs Officer within the Swedish Armed Forces, with an emphasis on international operations.
- Key subjects: Crisis Communication · NATO Public Affairs Guidance · Military Communication Protocols · Team Leadership in Communication · Standing Operating Procedures for communication in international missions